https://jihoonlee.com Jihoon Lee Design Tue, 15 Apr 2025 19:24:51 +0000 https://jihoonlee.com en https://jihoonlee.com/Homepage Thu, 11 Feb 2021 02:14:39 +0000 Jihoon Lee Design https://jihoonlee.com/Homepage https://jihoonlee.com/Jinju-National-Museum-Exhibition-Branding Tue, 08 Aug 2023 22:28:11 +0000 Jihoon Lee Design https://jihoonlee.com/Jinju-National-Museum-Exhibition-Branding Jinju National Museum Architecture | Brand Identity Entry of the International Design Competition for the New JINJU NATIONAL MUSEUM Architecture Planning - Sungjoon Hong, Dooyoung Jung Branding &amp; Exhibition Planning - Jihoon Lee The Jinju National Museum, dedicated to the late Joseon Dynasty, the Imjin War, and regional archaeology, will relocate from its current site in Jinju Fortress to a new facility opening in 2028. As part of the architectural design competition team, I led the exhibition planning process and later developed the museum’s brand identity.I collaborated with architects to define the museum’s architectural vision and designed the full exhibition plan, branding system, and environmental graphics. This included developing the logo, typography, signage, and brand applications across print, digital, and physical spaces. #1 Building Summary Name: Jinju National MuseumAddress: 245-224 Gangnam-dong, Jinju-si, Gyeongsangnam-do, South KoreaPurpose: Cultural FacilitySite Area: 20,000m²Gross Floor Area: 15,730m²Architectural Area: 9,975.70m²Bldg. Coverage Ratio: 49.87%Volume Ratio: 55.65%Structure: SRCStories: B1, 3FHighest Point: 24.80mNumber of Rooms: 30Parking: 132 lots <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/350a8e8dad22ea2594c44c211886c70d5fd66d356bd85b986a5224e09562da91/NJNM_Thumbnail.jpg" data-mid="236923552" border="0" src="https://freight.cargo.site/w/1000/i/350a8e8dad22ea2594c44c211886c70d5fd66d356bd85b986a5224e09562da91/NJNM_Thumbnail.jpg" /> #2 Building Design Concept Based on Jinju’s geography and historical legacy, the design concept emphasized the museum’s role in preserving heritage while presenting it through modern, functional architecture. <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/f8eb373045ca945032c23cbba9acbfd161f25191942de9e19ee91d57ad387dff/NJNM_01_Concept_1.jpg" data-mid="236996881" border="0" src="https://freight.cargo.site/w/1000/i/f8eb373045ca945032c23cbba9acbfd161f25191942de9e19ee91d57ad387dff/NJNM_01_Concept_1.jpg" /> <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a04f4a14edd38a1c77029c1e7e313f9a04370a23cde00be6c120a54af88a5cd9/NJNM_02_Concept_2.jpg" data-mid="236996882" border="0" src="https://freight.cargo.site/w/1000/i/a04f4a14edd38a1c77029c1e7e313f9a04370a23cde00be6c120a54af88a5cd9/NJNM_02_Concept_2.jpg" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/0208b03a8a44a23f5cb5430491fa6a4f310b3a57f97c32d85991050c3bf1751a/NJNM_03_Concept_3.jpg" data-mid="236996883" border="0" src="https://freight.cargo.site/w/1000/i/0208b03a8a44a23f5cb5430491fa6a4f310b3a57f97c32d85991050c3bf1751a/NJNM_03_Concept_3.jpg" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/3269bb62c6c907565fe16ef4da35f386b2a38df7ee17573c6f3d2b2cafc628e6/NJNM_04_Concept_4.jpg" data-mid="236996884" border="0" src="https://freight.cargo.site/w/1000/i/3269bb62c6c907565fe16ef4da35f386b2a38df7ee17573c6f3d2b2cafc628e6/NJNM_04_Concept_4.jpg" /> #3 Branding Inspired by the proposed building form and its functions, I created a visual identity featuring a custom logo and typography. The brand system conveyed authority, cultural depth, and accessibility, adaptable across all media. <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0df14ff138268d8828eb71caa0b6f6ef9c315d62e02bb6ddeeae10ae0bc35ffe/NJNM_05_Logo.jpg" data-mid="237016052" border="0" src="https://freight.cargo.site/w/1000/i/0df14ff138268d8828eb71caa0b6f6ef9c315d62e02bb6ddeeae10ae0bc35ffe/NJNM_05_Logo.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8d0ce62d8871024170cc527d0c3ab9e76e056d556b33a3f0aa5b8e5922a366b/NJNM_06.jpg" data-mid="236926749" border="0" src="https://freight.cargo.site/w/1000/i/e8d0ce62d8871024170cc527d0c3ab9e76e056d556b33a3f0aa5b8e5922a366b/NJNM_06.jpg" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/5b2269b06878434397ee35a031af09cbb14c4cb0e75160d03623356fc19b54d7/NJNM_07_Comparison.jpg" data-mid="237016241" border="0" src="https://freight.cargo.site/w/1000/i/5b2269b06878434397ee35a031af09cbb14c4cb0e75160d03623356fc19b54d7/NJNM_07_Comparison.jpg" /><img width="4001" height="2667" width_o="4001" height_o="2667" data-src="https://freight.cargo.site/t/original/i/cbbdb82a5139c1b9ee4f13b310ec8696dd024b414ad5306f45ebd7ec686f0818/NJNM_08_Typography.jpg" data-mid="237016245" border="0" src="https://freight.cargo.site/w/1000/i/cbbdb82a5139c1b9ee4f13b310ec8696dd024b414ad5306f45ebd7ec686f0818/NJNM_08_Typography.jpg" /> #4 Exhibition Planning Eight thematic sections were curated according to historical chronology and artifact type. Visitor flow was mapped to guide an immersive narrative, from Permanent Exhibition 1—the origins and tragedies of the Japanese Invasion—to Permanent Exhibition 2, celebrating Korean victories and resilience. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d6d044b2151ea6c7f9cd4ff98db352155bf58e49a364f9c49b53b9b7ee862562/NJNM_9_Exhibit_Plan.jpg" data-mid="236996935" border="0" src="https://freight.cargo.site/w/1000/i/d6d044b2151ea6c7f9cd4ff98db352155bf58e49a364f9c49b53b9b7ee862562/NJNM_9_Exhibit_Plan.jpg" /><img width="4000" height="3418" width_o="4000" height_o="3418" data-src="https://freight.cargo.site/t/original/i/e50bc452ac4dc517bea263570ab9eff1a47168f9c616a85545e0d5b50a1d1f0d/NJNM_10_Exhibition_Halls.jpg" data-mid="237018075" border="0" src="https://freight.cargo.site/w/1000/i/e50bc452ac4dc517bea263570ab9eff1a47168f9c616a85545e0d5b50a1d1f0d/NJNM_10_Exhibition_Halls.jpg" /> #5 Environmental Graphics &amp; Signage Brand elements were applied to exterior signage, wall graphics, and wayfinding systems, maintaining a calm and authoritative tone while enhancing navigational clarity. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7fd9834941802f3561e46f1a9eccfd80ee1aef4383b40a078a5df8369945a175/NJNM_11.jpg" data-mid="236927177" border="0" src="https://freight.cargo.site/w/1000/i/7fd9834941802f3561e46f1a9eccfd80ee1aef4383b40a078a5df8369945a175/NJNM_11.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ea5ec8413d3fa098c1cab2e6fe6799b327292af72f404631ddb98bcf3f542be/NJNM_13.jpg" data-mid="236927178" border="0" src="https://freight.cargo.site/w/1000/i/5ea5ec8413d3fa098c1cab2e6fe6799b327292af72f404631ddb98bcf3f542be/NJNM_13.jpg" /> <img width="4000" height="1876" width_o="4000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/8f60e35864eac8d0bbf3a92c5901163ee3b79b5f08861960d9ed805d97cfcabf/NJNM_14_Main_Floor_1.jpg" data-mid="236983809" border="0" src="https://freight.cargo.site/w/1000/i/8f60e35864eac8d0bbf3a92c5901163ee3b79b5f08861960d9ed805d97cfcabf/NJNM_14_Main_Floor_1.jpg" /><img width="4000" height="2251" width_o="4000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/2cc12226bb70fb83296b018de642e624fe7be484fad8a4645fe25fb4e7e164cc/NJNM_15_Main_Floor_Details_2.jpg" data-mid="237830244" border="0" src="https://freight.cargo.site/w/1000/i/2cc12226bb70fb83296b018de642e624fe7be484fad8a4645fe25fb4e7e164cc/NJNM_15_Main_Floor_Details_2.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/cd12a9e6815aca751dfc078093ea32a00bfe8d812b636c24afb8d01d09c58082/NJNM.jpg" data-mid="237962764" border="0" src="https://freight.cargo.site/w/1000/i/cd12a9e6815aca751dfc078093ea32a00bfe8d812b636c24afb8d01d09c58082/NJNM.jpg" /> #6 Brand Application The brand identity was extended across print materials, web platforms, outdoor advertising, and museum merchandise, ensuring consistent communication across all visitor touchpoints. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5fc890d9f4691125e5524ca002a34cdcd6841aec04857d6a51d4cfbd35dea5e9/NJNM_18.jpg" data-mid="236927315" border="0" src="https://freight.cargo.site/w/1000/i/5fc890d9f4691125e5524ca002a34cdcd6841aec04857d6a51d4cfbd35dea5e9/NJNM_18.jpg" /><img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/a371a7762802059a73de2faeaa8bb572fce93e90797d756c4f7a440799695999/NJNM_19_Ticktets.jpg" data-mid="236931427" border="0" src="https://freight.cargo.site/w/1000/i/a371a7762802059a73de2faeaa8bb572fce93e90797d756c4f7a440799695999/NJNM_19_Ticktets.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2934101f5092f4bdc01311ea406b0d849f80b0b3822646087b1419da28f6526/NJNM_20.jpg" data-mid="236927313" border="0" src="https://freight.cargo.site/w/1000/i/c2934101f5092f4bdc01311ea406b0d849f80b0b3822646087b1419da28f6526/NJNM_20.jpg" /><img width="4001" height="2668" width_o="4001" height_o="2668" data-src="https://freight.cargo.site/t/original/i/bd0134d26d11a4005fc28d43c83ef5587e98aca2e3a8652f31c4d0efaca8d5b4/NJNM_21_Postcards.jpg" data-mid="236931614" border="0" src="https://freight.cargo.site/w/1000/i/bd0134d26d11a4005fc28d43c83ef5587e98aca2e3a8652f31c4d0efaca8d5b4/NJNM_21_Postcards.jpg" /><img width="4001" height="2667" width_o="4001" height_o="2667" data-src="https://freight.cargo.site/t/original/i/102616bedd64234c2f27be65ef7f7cf2935a684a35c847cdf156484a735a7cbe/NJNM_22_Banners.jpg" data-mid="236931899" border="0" src="https://freight.cargo.site/w/1000/i/102616bedd64234c2f27be65ef7f7cf2935a684a35c847cdf156484a735a7cbe/NJNM_22_Banners.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/543c38a32b3b6b52739b1dc288e620086b4494a7dd5b07334e4fae4140e9e4bf/NJNM_23.jpg" data-mid="236927310" border="0" src="https://freight.cargo.site/w/1000/i/543c38a32b3b6b52739b1dc288e620086b4494a7dd5b07334e4fae4140e9e4bf/NJNM_23.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/edfdcad411684a28b591dbe62f6e1cd231e2f7b2f334690ad5375bb4e83d376c/NJNM_24.jpg" data-mid="236927309" border="0" src="https://freight.cargo.site/w/1000/i/edfdcad411684a28b591dbe62f6e1cd231e2f7b2f334690ad5375bb4e83d376c/NJNM_24.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6b5ebe4118c0dd5228ec3fdca0d7f6a9b4845a68e69e039b38a42d6c64995a85/NJNM_25.jpg" data-mid="236927308" border="0" src="https://freight.cargo.site/w/1000/i/6b5ebe4118c0dd5228ec3fdca0d7f6a9b4845a68e69e039b38a42d6c64995a85/NJNM_25.jpg" /> https://jihoonlee.com/Card-Beyond-Digital-Marketing Tue, 15 Apr 2025 19:24:51 +0000 Jihoon Lee Design https://jihoonlee.com/Card-Beyond-Digital-Marketing Card&amp;Beyond 360° Marketing Web | Social | Print | Paid Campaign Card&amp;Beyond is a merchant services company offering POS systems, service robots, e-commerce platforms, and digital marketing solutions. As In-House Design Lead, I oversaw all visual and marketing communications across web, print, and social. My primary focus was on a 360° marketing initiative that strengthened brand visibility, increased website traffic, and generated high-quality leads. #1 Role &amp; Responsibilities I led the redesign of the company’s bilingual website and positioned it as the central hub for all digital campaigns. This included developing the content strategy, UI design, and CRM integration. The site became the key destination for traffic driven by paid ads, SEO, and social campaigns—contributing directly to revenue growth. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75857c276d702f3ae2cf1ff1318fb6e70fb311183320bf4ef5b9fe4f4f93c367/C-B_01_Overview.jpg" data-mid="234981057" border="0" src="https://freight.cargo.site/w/1000/i/75857c276d702f3ae2cf1ff1318fb6e70fb311183320bf4ef5b9fe4f4f93c367/C-B_01_Overview.jpg" /> #2 Marketing Goal The objective was to drive conversions—calls and contact form inquiries—through strategic content and paid media. I created SEO-friendly and platform-optimized assets (graphics, video, animations) to deliver targeted messaging across search, display, and social platforms. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af9ed378a8ed6e7b5be6a29a90e5eb6082890746a14586b61dc24f62aef4580e/C-B_02_Lead_Generation.jpg" data-mid="234981471" border="0" src="https://freight.cargo.site/w/1000/i/af9ed378a8ed6e7b5be6a29a90e5eb6082890746a14586b61dc24f62aef4580e/C-B_02_Lead_Generation.jpg" /> #3 Branding Strategy I established a scalable brand system with clean typography, modular layouts, and approachable imagery. The visual tone emphasized trust and clarity, tailored for small and mid-sized business owners. This system was applied consistently across all channels, from web to print. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5409697c930b9271790597b28e60524cd462bfa7731b8eae711b1718c6bdf64c/C-B_03_Branding.jpg" data-mid="234982225" border="0" src="https://freight.cargo.site/w/1000/i/5409697c930b9271790597b28e60524cd462bfa7731b8eae711b1718c6bdf64c/C-B_03_Branding.jpg" /> #4 Website Redesign I led the end-to-end rebuild of the company’s Korean-English website using WordPress. The site featured a clean, conversion-focused layout, mobile responsiveness, and CRM-enabled forms for lead capture. It served as the landing point for both organic and paid traffic. <img width="1920" height="5400" width_o="1920" height_o="5400" data-src="https://freight.cargo.site/t/original/i/d174ed5036c051ecff434cdc0ba95476a2b1916d46728f50955d45d19baa58ee/C-B_04_Website_2.jpg" data-mid="235020707" border="0" src="https://freight.cargo.site/w/1000/i/d174ed5036c051ecff434cdc0ba95476a2b1916d46728f50955d45d19baa58ee/C-B_04_Website_2.jpg" /> #5 Social Media Campaigns I created and managed animated and static content for Instagram and Facebook, promoting services, customer stories, and offers. Paid ad campaigns were targeted by industry and demographic, increasing engagement and driving users to the website. #6 Pay-Per-Click Campaigns I segmented services into five product categories and developed keyword-based search and display ads. Targeted campaigns and remarketing increased visibility and conversions by reaching audiences actively researching merchant services. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1c15fcf8f134f920c3c7d1279428f5ad6bd270717cedc593d10590c23bd8e2d2/C-B_06_Display_Ads_3.jpg" data-mid="235232005" border="0" src="https://freight.cargo.site/w/1000/i/1c15fcf8f134f920c3c7d1279428f5ad6bd270717cedc593d10590c23bd8e2d2/C-B_06_Display_Ads_3.jpg" /> #7 Print &amp; OOH Ad Production I designed brochures, flyers, and branded visuals for use in sales and service environments. These offline materials supported consultations and maintained brand consistency across physical and digital touchpoints. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1da75f30af8846ea3cd3d17fe24303553d99ff3bf7709559d65ad16019c3d68c/C-B_07_Print_Material.jpg" data-mid="234982434" border="0" src="https://freight.cargo.site/w/1000/i/1da75f30af8846ea3cd3d17fe24303553d99ff3bf7709559d65ad16019c3d68c/C-B_07_Print_Material.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8313eff16bbe711f4c69bf1a8e791d784ff2ae033e418c4c19feb84fcee6f74c/C-B_08_OOH.jpg" data-mid="234982446" border="0" src="https://freight.cargo.site/w/1000/i/8313eff16bbe711f4c69bf1a8e791d784ff2ae033e418c4c19feb84fcee6f74c/C-B_08_OOH.jpg" /> https://jihoonlee.com/PNC-Bank-Holiday-Campaign Thu, 11 Feb 2021 02:14:37 +0000 Jihoon Lee Design https://jihoonlee.com/PNC-Bank-Holiday-Campaign 2020-23 PNC Bank Campaign Print | Web | Digital Signage | Competitive Research For the years of Coronapocalypse, especially the COVID-19 pandemic and its resulting social issues, PNC Bank has prudently run various awareness campaigns to encourage their customers with steadfast financial support by celebrating diverse cultural holidays and heritage, and delivering warm-hearted messages saying to cherish the loved ones near and far. I was in full charge of campaign productions such as concept development, research, pitch deck preparation, and creation of animated digital signages and print ads with media variations by spec and language(EN/KR/CH) for local target groups in the US. #1 Holiday Campaign In order to deliver the campaign messages effectivley, the digital content and print ads were released on the web, social media, in-branch display, and news media in metropolitan cities respectively. 2022 AAPI Heritage Month Campaign posted on pnc.com and Twitter <img width="1920" height="1321" width_o="1920" height_o="1321" data-src="https://freight.cargo.site/t/original/i/e6e1d542c83194da74e2dd9757c94ef535fe88b9b0c3d130e56d7a94161325aa/PNC_AAPIHM_Posters.jpg" data-mid="142866042" border="0" src="https://freight.cargo.site/w/1000/i/e6e1d542c83194da74e2dd9757c94ef535fe88b9b0c3d130e56d7a94161325aa/PNC_AAPIHM_Posters.jpg" />2022 AAPI Heritage Month Campaign Print Ads 2022 Diwali Campaign Web &amp; Social Content 2021 Lunar New Year Campaign Selected DCNs for Holiday Campaign in 2021-23 <img width="1920" height="1262" width_o="1920" height_o="1262" data-src="https://freight.cargo.site/t/original/i/9a5e30da7bc7735d8a1874fd72220dc6e6aed61290310d02d945ac2cef98d242/PNC_Full_Page_Ad_v1.jpg" data-mid="98787348" border="0" src="https://freight.cargo.site/w/1000/i/9a5e30da7bc7735d8a1874fd72220dc6e6aed61290310d02d945ac2cef98d242/PNC_Full_Page_Ad_v1.jpg" />2021 Lunar New Year Campaign Print Ad <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9f2cc4f74ea1f21c37d597269257a4df3d505a7ea7f834e46c8e817726c0206/Print_Variation_1.jpg" data-mid="133149233" border="0" src="https://freight.cargo.site/w/1000/i/e9f2cc4f74ea1f21c37d597269257a4df3d505a7ea7f834e46c8e817726c0206/Print_Variation_1.jpg" />2021 Holiday Campaign Print Ads(AAPIHM, Mid-Autumn Festival &amp; Diwali) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2172454e23725ce22d27c8a84c0cb1944879eb86fc5e60f3ea569c4f846d45a8/Print_Variation_2.jpg" data-mid="133217342" border="0" src="https://freight.cargo.site/w/1000/i/2172454e23725ce22d27c8a84c0cb1944879eb86fc5e60f3ea569c4f846d45a8/Print_Variation_2.jpg" />2021 &amp; 2022 Lunar New Year Festival Campaign Print Ads #2 Print Collateral I created various print collaterals for their financial products and new year's envelopes, etc. and utilized these assets for various campaigns. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26b40e6623923e9e2b0ded7700e53a6a90db0e6ddd3d1ac1c07bb879f902a192/PNC_Envelope.jpg" data-mid="168713619" border="0" src="https://freight.cargo.site/w/1000/i/26b40e6623923e9e2b0ded7700e53a6a90db0e6ddd3d1ac1c07bb879f902a192/PNC_Envelope.jpg" />Lunar New Year Envelopes (Korean &amp; Chinese) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20617409a72494a64dc4b6c5ca1ff6b26d965911fd0f9e2ff81acee971e59142/Buckslip.jpg" data-mid="174688369" border="0" src="https://freight.cargo.site/w/1000/i/20617409a72494a64dc4b6c5ca1ff6b26d965911fd0f9e2ff81acee971e59142/Buckslip.jpg" />Buckslip https://jihoonlee.com/CJ-CGV-Theater-US-Marketing Sun, 28 Feb 2021 00:06:27 +0000 Jihoon Lee Design https://jihoonlee.com/CJ-CGV-Theater-US-Marketing CJ CGV Theater US Marketing: Buena Park Branch Grand Opening Digital Marketing | Print | Web CJ CGV, the largest multiplex cinema chain in South Korea, opened their second branch in Los Angeles in 2017. Partnering up with them, our team set promotional strategies to extensively advertise this big event to the target group through various online and offline channels. Closely working with marketing and creative team, I designed various marketing collaterals including microsite, web banner, prints, social posts and digtal signages, etc. #1 Microsite Design &amp; Development Designed for maximum impact, this streamlined one-page microsite keeps visitors engaged with dynamic, continuous content, a high-converting contact form, and strategic links that drive participation in various promotional events. <img width="1920" height="1880" width_o="1920" height_o="1880" data-src="https://freight.cargo.site/t/original/i/97a6d8ecaac5ac0cc6ef8c062f625ae3fe917137d1c280153dd477e96be239dd/CGV_Microsite.jpg" data-mid="134945404" border="0" src="https://freight.cargo.site/w/1000/i/97a6d8ecaac5ac0cc6ef8c062f625ae3fe917137d1c280153dd477e96be239dd/CGV_Microsite.jpg" /> #2 Animated Web Banner Character-driven animated web banners are highly effective touch-points for young generations familiar with the social and web environment to make them reach to the landing page and get the related information on CGV Cinema’s grand opening. #3 Social Media Posts <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c04f87664312de96e014d0bbd9edc86a5a7a5a071f41d49d1b2c6e33afece5be/CGV_Portfolio_Social_Media.jpg" data-mid="134801464" border="0" src="https://freight.cargo.site/w/1000/i/c04f87664312de96e014d0bbd9edc86a5a7a5a071f41d49d1b2c6e33afece5be/CGV_Portfolio_Social_Media.jpg" /> #4 Inboard LED Display Contents The grand opening news was also released via the indoor/outdoor digital signages in the local shopping malls with high foot traffic for several months. #5 Direct Mail &amp; Promo Coupon The printouts such as coupons and direct mail are interactive materials for the target group as famillies and teenagers to participate in the event and access to the news about the grand opening and promotional information at their place. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e206be437140b5a1cae4e32492066fe70eb6f61ab4f5eacd4caeb47fac0d0a92/CGV_DM_Perspective.jpg" data-mid="134880997" border="0" src="https://freight.cargo.site/w/1000/i/e206be437140b5a1cae4e32492066fe70eb6f61ab4f5eacd4caeb47fac0d0a92/CGV_DM_Perspective.jpg" />Direct Mail <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cbad503f36b63b1f4f99142684c811882b1fe64de447dd18f81017b3ebe532ee/CGV_Promo_Coupon.jpg" data-mid="134948347" border="0" src="https://freight.cargo.site/w/1000/i/cbad503f36b63b1f4f99142684c811882b1fe64de447dd18f81017b3ebe532ee/CGV_Promo_Coupon.jpg" />Promo Coupon https://jihoonlee.com/EGYPT-Rebranding Thu, 11 Feb 2021 03:40:44 +0000 Jihoon Lee Design https://jihoonlee.com/EGYPT-Rebranding EGYPT Rebranding Brand Identity Academic Work Inspired by geometric elements from iconic landmarks in a vast desert, the new Egypt brand system was created to represent its long history and immortal cultural heritage. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dc80b74b2a27f3855e713cfefe351078acccbb3c59afcb0d5e058d75b0a374c6/Egypt_Concept.jpg" data-mid="168683369" border="0" src="https://freight.cargo.site/w/1000/i/dc80b74b2a27f3855e713cfefe351078acccbb3c59afcb0d5e058d75b0a374c6/Egypt_Concept.jpg" /> Design Principle #1 Logo &amp; Typeface Inspired by the typographical elements of ancient Egyptian hieroglyphs engraved on the walls, I designed the new logo to establish their new national brand identity system and then created various branding collaterals within it. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/264eb8db6434c88ba55a7797263a60641146f32653ae4d22e81edcba7b666cec/Egypt_Ideation.jpg" data-mid="168684626" border="0" src="https://freight.cargo.site/w/1000/i/264eb8db6434c88ba55a7797263a60641146f32653ae4d22e81edcba7b666cec/Egypt_Ideation.jpg" />Frontalism in the Ancient Egyptian Frescos <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/12982ed7d4450d24ce6ac3c2b054ebd575ba9b1276514be236d41121f4ed17f0/Logo_Dev_1.png" data-mid="168681749" border="0" src="https://freight.cargo.site/w/1000/i/12982ed7d4450d24ce6ac3c2b054ebd575ba9b1276514be236d41121f4ed17f0/Logo_Dev_1.png" /> Type Selection by Frontalism <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/26d663736225ec194c56522ec8f0ae2e99fe9d795bad53034a1e370c084f1382/Logo_Dev_2.png" data-mid="168681750" border="0" src="https://freight.cargo.site/w/1000/i/26d663736225ec194c56522ec8f0ae2e99fe9d795bad53034a1e370c084f1382/Logo_Dev_2.png" /> Final Logotype with Tagline <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15d159e429dc6bb69bc94a8404b93a757a9e41452033ed3d621dc4fb057ef421/Egypt_Logo_Final.png" data-mid="168611270" border="0" src="https://freight.cargo.site/w/1000/i/15d159e429dc6bb69bc94a8404b93a757a9e41452033ed3d621dc4fb057ef421/Egypt_Logo_Final.png" />New Egypt Logo <img width="8000" height="4001" width_o="8000" height_o="4001" data-src="https://freight.cargo.site/t/original/i/57185c3c05bd45f256cf1071cc00fd3033943581936c97c49698c835f96c1620/Egypt_Rebranding_02.png" data-mid="144720667" border="0" src="https://freight.cargo.site/w/1000/i/57185c3c05bd45f256cf1071cc00fd3033943581936c97c49698c835f96c1620/Egypt_Rebranding_02.png" />Logo for Egyptian Tourism Authority(ETA) Logo Animation <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/73b52118329cac12d6535c6376926250a9a2067f7f85eb932aaab9e37cbfff10/07_Typography.png" data-mid="165742753" border="0" src="https://freight.cargo.site/w/1000/i/73b52118329cac12d6535c6376926250a9a2067f7f85eb932aaab9e37cbfff10/07_Typography.png" /> Egypt Typeface #2 Color &amp; Imagery Selected colors from the sunlight and natural environment are applied as brand color to various brand collaterals. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f393d605e9c4ce7b599fe4a4b006106e9877cb562a6110a2f44002637a04010/Egypt_Color_Theme_Revised.png" data-mid="168611090" border="0" src="https://freight.cargo.site/w/1000/i/8f393d605e9c4ce7b599fe4a4b006106e9877cb562a6110a2f44002637a04010/Egypt_Color_Theme_Revised.png" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/0ae5dd1bcf2d104e26c14c9c16ce24020251bee61c352e472cc27449a652bfb7/Egypt_Postcard.jpg" data-mid="171646509" border="0" src="https://freight.cargo.site/w/1000/i/0ae5dd1bcf2d104e26c14c9c16ce24020251bee61c352e472cc27449a652bfb7/Egypt_Postcard.jpg" /> Postcards #3 Patterns These abstract geometric symbols come from the sense of space in the historical architectures on the vast land and make the engraved/embossed patterns when aligned on a modular grid. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/919af5361452cd7025d9d8cc9ddc973b179865f639d73abe9fd8e35c216acb2f/Egypt_Pattern.jpg" data-mid="171644957" border="0" src="https://freight.cargo.site/w/1000/i/919af5361452cd7025d9d8cc9ddc973b179865f639d73abe9fd8e35c216acb2f/Egypt_Pattern.jpg" /> Geometric Patterns on Modular Grid Brand Application; Digital Billboard <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1e4d7f008e9c660aeb98fe068824c6174acab36a3bad8283c24729db8153a3ca/Stationery.jpg" data-mid="168616733" border="0" src="https://freight.cargo.site/w/1000/i/1e4d7f008e9c660aeb98fe068824c6174acab36a3bad8283c24729db8153a3ca/Stationery.jpg" /> Brand Application; Stationery Set https://jihoonlee.com/Vitasoy-Social-Marketing Sun, 14 Feb 2021 19:21:53 +0000 Jihoon Lee Design https://jihoonlee.com/Vitasoy-Social-Marketing Vitasoy Instagram Social Campaign Social Marketing | Motion Graphic Vitasoy North America&nbsp;(Instagram&nbsp;|&nbsp;Facebook) In celebration of the 80th anniversary year of its founding, Vitasoy actively ran festive promotional campaigns throughout 2020 by launching a series of web mini-games as championships and unveiling a fresh new look for their product packaging. Targeted at the younger gen that is more familiar with the digital environment, most social posts had been designed in a more interactive or animated way to increase vitasoy80th.com’s traffic with the Vitasoy brand experience online. Utilizing brand assets and photoshoot images, I created visual content such as animated teasers, recipes, and holiday celebration posts in various formats. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d997814b6aa8d48d4d0edf44ba5ea832aa701f6d26fd2747a546c1b56b23a4a/Static_Post.jpg" data-mid="175408544" border="0" src="https://freight.cargo.site/w/1000/i/9d997814b6aa8d48d4d0edf44ba5ea832aa701f6d26fd2747a546c1b56b23a4a/Static_Post.jpg" />Weekly promotional posts on Instagram Animated posts (made with After Effects and Premiere Pro) <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e2aadf3c5d6e607673cd28e13989ebd752f0d51acd5d142a11ea898dc75d9a8c/Vitasoy_Recipe_Post.jpg" data-mid="134903958" border="0" src="https://freight.cargo.site/w/1000/i/e2aadf3c5d6e607673cd28e13989ebd752f0d51acd5d142a11ea898dc75d9a8c/Vitasoy_Recipe_Post.jpg" />Recipe posts in English/Chinese Kikkoman Facebook Social Campaign Social Marketing / Motion Graphic I also worked for Kikkoman, Japanese food brand, that has a Facebook channel for target audiences in North America, creating campaign contents such as recipe recommendations with their products and holiday celebrations in the static and animated forms. Social posts on Facebook https://jihoonlee.com/Kung-Fu-Tea-Store-Opening Fri, 12 Feb 2021 19:55:43 +0000 Jihoon Lee Design https://jihoonlee.com/Kung-Fu-Tea-Store-Opening Kung Fu Tea Franchise Store Opening&nbsp; Retail | Interior Kung Fu Tea, the largest bubble tea brand with over 350+ locations across the US, opened their flagship store on 23rd street in Manhattan in partnership with TKK Fried Chicken in late 2018. Under Kung Fu Tea’s brand guidelines, I carried out various production tasks such as the wall graphic, furniture design, 3D modeling, etc. Making daily punch lists, I also supported the site supervision and communications between the office and construction workers. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/80116455277b6613bcdc95b44bf47b9049633ce95bd5323a2cc95d70c449acb9/KFT_Portfolio_01.jpg" data-mid="100417496" border="0" src="https://freight.cargo.site/w/1000/i/80116455277b6613bcdc95b44bf47b9049633ce95bd5323a2cc95d70c449acb9/KFT_Portfolio_01.jpg" />Draft Render 1 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e8c0b164a11a1b0cd5e3c212b33c715c2f5f75a4323c3d5632fc60041e522cf/KFT_Portfolio_02.jpg" data-mid="100417538" border="0" src="https://freight.cargo.site/w/1000/i/4e8c0b164a11a1b0cd5e3c212b33c715c2f5f75a4323c3d5632fc60041e522cf/KFT_Portfolio_02.jpg" />Draft Render 2 <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/c45712efd6b969e9aac1779b51d0e30502ae784d278c82cfb29034ff7abe916b/KFT_Elevation_Scaled.jpg" data-mid="164293282" border="0" src="https://freight.cargo.site/w/1000/i/c45712efd6b969e9aac1779b51d0e30502ae784d278c82cfb29034ff7abe916b/KFT_Elevation_Scaled.jpg" />Floor Plan &amp; Interior Elevations <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/4c82a058a6ebcb280e825ea4db48d590a5b8daed05a371fd032685dd6fb37da1/KFT_Portfolio-03.jpg" data-mid="164292058" border="0" src="https://freight.cargo.site/w/1000/i/4c82a058a6ebcb280e825ea4db48d590a5b8daed05a371fd032685dd6fb37da1/KFT_Portfolio-03.jpg" />Main Hall <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/5144a636020ae70b0bd1613a263b26526aa36377aa9179e89a714e67ee6147a0/KFT_Portfolio-05.jpg" data-mid="164289840" border="0" src="https://freight.cargo.site/w/1000/i/5144a636020ae70b0bd1613a263b26526aa36377aa9179e89a714e67ee6147a0/KFT_Portfolio-05.jpg" />Counter <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/0a239393e307390f7737a4b9ac86f8dc09f3dee247e6aaeeaaffb2b84dfe3377/KFT_Portfolio-05.jpg" data-mid="164292220" border="0" src="https://freight.cargo.site/w/1000/i/0a239393e307390f7737a4b9ac86f8dc09f3dee247e6aaeeaaffb2b84dfe3377/KFT_Portfolio-05.jpg" />Cabinets in th Counter <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/8f7ba7cc8da8efe6d514f634a266e713eb02369004ff293957da6686e4d977ff/KFT_Portfolio-06.jpg" data-mid="164292274" border="0" src="https://freight.cargo.site/w/1000/i/8f7ba7cc8da8efe6d514f634a266e713eb02369004ff293957da6686e4d977ff/KFT_Portfolio-06.jpg" />Corridor <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/128c201ee914dfb4d2c383a3c33f9e04db0e3171ec97d730fc8a59ff63e813ed/KFT_Portfolio-07.jpg" data-mid="164292322" border="0" src="https://freight.cargo.site/w/1000/i/128c201ee914dfb4d2c383a3c33f9e04db0e3171ec97d730fc8a59ff63e813ed/KFT_Portfolio-07.jpg" />Sub Hall https://jihoonlee.com/Seoul-Made-in-New-York Thu, 11 Feb 2021 02:14:38 +0000 Jihoon Lee Design https://jihoonlee.com/Seoul-Made-in-New-York Seoul Made in New York(SMiNY) Pop-up Event | E-Commerce | Packaging Website SMiNY was a collaborative project between Seoul Business Agency and Brooklyn Chamber of Commerce that aimed at creating a new promoting opportunity for small businesses from both cities during the COVID-19 pandemic by introducing and pairing original products of two brands: Seoul Made and Made in NYC. The pop-up event had held at Industry City, Brooklyn in mid-May 2021.In this project, I designed all printed collaterals for NYers to meet various contemporary products affiliated with SMiNY, supporting the development of its e-commerce website with their UX design team. SMiNY Logo Variation SMiNY Promo Video <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a83c4d4aa9b86cde2d822f0cd55a2448bab5e888b0b4fc8547668302b0df0c47/SMiNY_Logo_Collaboration.gif" data-mid="140071984" border="0" src="https://freight.cargo.site/w/1000/i/a83c4d4aa9b86cde2d822f0cd55a2448bab5e888b0b4fc8547668302b0df0c47/SMiNY_Logo_Collaboration.gif" />Logo Animation SMiNY Brand Elements <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2a2f8879614ce2a8424dbba0ba94000e45342d994e09d2402973ae24092e6d08/SMiNY_Lucky_Box.jpg" data-mid="135732877" border="0" src="https://freight.cargo.site/w/1000/i/2a2f8879614ce2a8424dbba0ba94000e45342d994e09d2402973ae24092e6d08/SMiNY_Lucky_Box.jpg" />Lucky Box Design <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/836e6bfbde777d46c335774760a0c8138eb18de9102a84b857c946778752f643/SMiNY_Stationary.jpg" data-mid="122741821" border="0" src="https://freight.cargo.site/w/1000/i/836e6bfbde777d46c335774760a0c8138eb18de9102a84b857c946778752f643/SMiNY_Stationary.jpg" />Promo Flyer and Goods <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f4f14b97c150e593134061669a0fc0e5a512e5444d7c10039a9cd94e3a504620/SMiNY_Social_Post.jpg" data-mid="122983702" border="0" src="https://freight.cargo.site/w/1000/i/f4f14b97c150e593134061669a0fc0e5a512e5444d7c10039a9cd94e3a504620/SMiNY_Social_Post.jpg" />Social Posts about SMiNY Pop-up Events at Industry City, Brooklyn https://jihoonlee.com/Creative-Habitat-Boutique-Hotel-Design-Branding Fri, 12 Feb 2021 22:26:39 +0000 Jihoon Lee Design https://jihoonlee.com/Creative-Habitat-Boutique-Hotel-Design-Branding Creative Habitat Architecture | Brand Identity Entry of Design Competition Creative Habitat is a boutique hotel located in Itaewon, the biggest multi-cultural community in Seoul, Korea. Targeting young freelancers who want to connect with other creatives and the residents, the hotel provides a co-working space where the guests can work together as well as compact single rooms with various amenities for a long-term stay. #1 Building Summary Type: Boutique HotelLocation: 34-30, Itaewon, Yongsan, Seoul, KoreaSite Area: 1,050m²Gross Area: 1,817m²Bldg. Coverage Ratio: 82%Floor Area Ratio: 229%Structure: Reinforced ConcreteExterior Finishing: Exposed Concrete, Curtain Wall, Marble, etc.Number of Rooms: 30Amenities: Café, Restaurant, Co-working Lounge, Underground Parking Garage, etc. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d940a16a5570fd381016218562f45801307fd734a5c3d8d86da073d95b2a7bf3/CH_Hero.jpg" data-mid="179284434" border="0" src="https://freight.cargo.site/w/1000/i/d940a16a5570fd381016218562f45801307fd734a5c3d8d86da073d95b2a7bf3/CH_Hero.jpg" />Perspective View #2 User Persona &amp; Brand Positioning Creative Habitat is designed to meet the needs of young freelancers who have flexible life patterns through unique brand positioning as reasonable, minimal, and functional hotel. <img width="4000" height="2251" width_o="4000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/86fec593eeff845e6e8d5e57865c96c57f85252f39c9bb41818666d17e5573fd/CH_User_Analysis.jpg" data-mid="182075605" border="0" src="https://freight.cargo.site/w/1000/i/86fec593eeff845e6e8d5e57865c96c57f85252f39c9bb41818666d17e5573fd/CH_User_Analysis.jpg" />User Persona #3 Site Analysis The site was chosen based upon the physical characteristics of Itaewon - its hilly topography, abundance of wall, and the clear border of residential and commercial programs. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4101e15c5f1dc5cc14ad15ac28d9fd20d02b22a63e2357ddaaf0c2f6caf0b133/CH_Site_Analysis.jpg" data-mid="182770270" border="0" src="https://freight.cargo.site/w/1000/i/4101e15c5f1dc5cc14ad15ac28d9fd20d02b22a63e2357ddaaf0c2f6caf0b133/CH_Site_Analysis.jpg" />Site Analysis #4 Architectural Planning Located on the border between the commercial and residential areas, this hotel was designed for local residents and new visitors to get together under one roof and enjoy various outdoor spaces. <img width="1920" height="960" width_o="1920" height_o="960" data-src="https://freight.cargo.site/t/original/i/8bfcab4e571b3f331138a35c624515a1f275827001e868271e5ab33b4fe4c9ca/CH_Study_Model.jpg" data-mid="184876484" border="0" src="https://freight.cargo.site/w/1000/i/8bfcab4e571b3f331138a35c624515a1f275827001e868271e5ab33b4fe4c9ca/CH_Study_Model.jpg" />Mass Study Model &amp; Floor Plans <img width="6001" height="3376" width_o="6001" height_o="3376" data-src="https://freight.cargo.site/t/original/i/b6c0fb474ca4e98b2674d15bbc7294b0150ba8d45799fef64e185985fe6f2a60/CH_Design_Process.jpg" data-mid="183639799" border="0" src="https://freight.cargo.site/w/1000/i/b6c0fb474ca4e98b2674d15bbc7294b0150ba8d45799fef64e185985fe6f2a60/CH_Design_Process.jpg" />Design Process <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e5f8a5788ee908b198556bd6d599ab1474b889356a742837dc5364a561f5b341/CH_Section_Plan.jpg" data-mid="182072689" border="0" src="https://freight.cargo.site/w/1000/i/e5f8a5788ee908b198556bd6d599ab1474b889356a742837dc5364a561f5b341/CH_Section_Plan.jpg" />Section plan <img width="4000" height="4001" width_o="4000" height_o="4001" data-src="https://freight.cargo.site/t/original/i/af225dc2b33d18e983a575805f9b546bb8d9a2016891853a34f2a340a03163f7/CH_Floor_Plans.jpg" data-mid="182121905" border="0" src="https://freight.cargo.site/w/1000/i/af225dc2b33d18e983a575805f9b546bb8d9a2016891853a34f2a340a03163f7/CH_Floor_Plans.jpg" />Service Floor Plans <img width="8000" height="4001" width_o="8000" height_o="4001" data-src="https://freight.cargo.site/t/original/i/db7577e23ee3ef911c2d320f4af1c62113b1ae9b28d2b84b7dbe3e80e4b143e5/CH_Floor_Plans_2.jpg" data-mid="182064750" border="0" src="https://freight.cargo.site/w/1000/i/db7577e23ee3ef911c2d320f4af1c62113b1ae9b28d2b84b7dbe3e80e4b143e5/CH_Floor_Plans_2.jpg" />Typical Room Floor Plan #5 Hotel Branding Creative Habitat aims at a modern and trendy boutique hotel brand that provides young users with stable and dynamic spaces to work together. <img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/220cbe0567db470a7a1feca968ea913dc6f4c5006437adc6e8f77d58fb0014f8/CH_Brand_Concept.jpg" data-mid="184879454" border="0" src="https://freight.cargo.site/w/1000/i/220cbe0567db470a7a1feca968ea913dc6f4c5006437adc6e8f77d58fb0014f8/CH_Brand_Concept.jpg" />Brand Concept <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/2897a4494ebdcd5f5afdf7bc1584ce924d79e6f83de2244dc3403e2651e5a432/CH_Brand_Logo.jpg" data-mid="176547811" border="0" src="https://freight.cargo.site/w/1000/i/2897a4494ebdcd5f5afdf7bc1584ce924d79e6f83de2244dc3403e2651e5a432/CH_Brand_Logo.jpg" />Brand Logo <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fcfee1097bc28ae1f6eb89376b232f5d2e024eca34a88da1855134bcea873371/CH_Hanging_Sign.jpg" data-mid="172070583" border="0" src="https://freight.cargo.site/w/1000/i/fcfee1097bc28ae1f6eb89376b232f5d2e024eca34a88da1855134bcea873371/CH_Hanging_Sign.jpg" />Outdoor Sign <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09d53c4a53f5f00e4d776ceab63bafee7b27ba4e325d9e6f6259c55548cc00e3/CH_Concierge_Logo.jpg" data-mid="175268961" border="0" src="https://freight.cargo.site/w/1000/i/09d53c4a53f5f00e4d776ceab63bafee7b27ba4e325d9e6f6259c55548cc00e3/CH_Concierge_Logo.jpg" />Reception Back Wall <img width="8001" height="5334" width_o="8001" height_o="5334" data-src="https://freight.cargo.site/t/original/i/3e4b363ec46e0b6493b1309a58a75a85f6ba199030c2eefbfd2e54aebd725dc6/CH_Brand_Stationery.jpg" data-mid="182057946" border="0" src="https://freight.cargo.site/w/1000/i/3e4b363ec46e0b6493b1309a58a75a85f6ba199030c2eefbfd2e54aebd725dc6/CH_Brand_Stationery.jpg" />Amentiy Kit <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0157449f13cb41a6d74c8bcfedc211e25942600cffdfa0b5d72d35719376b885/CH_Website.jpg" data-mid="180816096" border="0" src="https://freight.cargo.site/w/1000/i/0157449f13cb41a6d74c8bcfedc211e25942600cffdfa0b5d72d35719376b885/CH_Website.jpg" />Hotel Website <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/d5847c775897ac74be132aa52b7ac8b0489eb001200db8579c082386bb945141/CH_Iconography.jpg" data-mid="177306300" border="0" src="https://freight.cargo.site/w/1000/i/d5847c775897ac74be132aa52b7ac8b0489eb001200db8579c082386bb945141/CH_Iconography.jpg" />Brand Icons <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/62e3c031d1a7e289f5529ea81f99e3cb70e8f4f1c29723c85abe2002c6048239/CH_Signage.jpg" data-mid="182055463" border="0" src="https://freight.cargo.site/w/1000/i/62e3c031d1a7e289f5529ea81f99e3cb70e8f4f1c29723c85abe2002c6048239/CH_Signage.jpg" />Floor Directory &amp; Room Sign