Vitasoy Instagram Social Campaign
Social Marketing | Motion Graphic
Vitasoy North America (Instagram | Facebook)
In celebration of the 80th anniversary year of its founding, Vitasoy actively ran festive promotional campaigns throughout 2020 by launching a series of web mini-games as championships and unveiling a fresh new look for their product packaging.
Targeted at the younger gen that is more familiar with the digital environment, most social posts had been designed in a more interactive or animated way to increase vitasoy80th.com’s traffic with the Vitasoy brand experience online.
Utilizing brand assets and photoshoot images, I created visual content such as animated teasers, recipes, and holiday celebration posts in various formats.
Targeted at the younger gen that is more familiar with the digital environment, most social posts had been designed in a more interactive or animated way to increase vitasoy80th.com’s traffic with the Vitasoy brand experience online.
Utilizing brand assets and photoshoot images, I created visual content such as animated teasers, recipes, and holiday celebration posts in various formats.
Weekly promotional posts on InstagramAnimated posts (made with After Effects and Premiere Pro)
Recipe posts in English/ChineseKikkoman Facebook Social Campaign
Social Marketing / Motion Graphic
I also worked for Kikkoman, Japanese food brand, that has a Facebook channel for target audiences in North America, creating campaign contents such as recipe recommendations with their products and holiday celebrations in the static and animated forms.
Social posts on Facebook