Seoul Made in New York(SMiNY)


Pop-up Event | E-Commerce | Packaging
Website
SMiNY was a collaborative project between Seoul Business Agency and Brooklyn Chamber of Commerce that aimed at creating a new promoting opportunity for small businesses from both cities during the COVID-19 pandemic by introducing and pairing original products of two brands: Seoul Made and Made in NYC. The pop-up event had held at Industry City, Brooklyn in mid-May 2021.

In this project, I designed all printed collaterals for NYers to meet various contemporary products affiliated with SMiNY, supporting the development of its e-commerce website with their UX design team.


SMiNY Logo Variation

SMiNY Promo Video


Logo Animation
SMiNY Brand Elements
Lucky Box Design
Promo Flyer and Goods
Social Posts about SMiNY Pop-up Events at Industry City, Brooklyn