2020-23 PNC Bank Campaign
Print | Web | Digital Signage | Competitive Research
For the past three years of Coronapocalypse, especially the COVID-19 pandemic and its resulting social issues, PNC Bank has prudently run various awareness campaigns to encourage their customers with steadfast financial support by celebrating diverse cultural holidays and heritage and delivering warm-hearted messages saying to cherish the loved ones near and far.
Until now, I have been in full charge of campaign productions such as concept development, research, pitch deck preparation, and creation of animated digital signages and print ads with media variations by spec and language(EN/KR/CH) for local target groups in the US.
Until now, I have been in full charge of campaign productions such as concept development, research, pitch deck preparation, and creation of animated digital signages and print ads with media variations by spec and language(EN/KR/CH) for local target groups in the US.
#1 Holiday Campaign
In order to deliver the campaign messages effectivley, the digital content and print ads were released on the web, social media, in-branch display, and news media in metropolitan cities respectively.
2022 AAPI Heritage Month Campaign posted on pnc.com and Twitter
2022 AAPI Heritage Month Campaign Print Ads2022 Diwali Campaign Web & Social Content
2021 Lunar New Year Campaign
2021 Lunar New Year Campaign Print Ad
2021 Holiday Campaign Print Ads(AAPIHM, Mid-Autumn Festival & Diwali)#2 Print Collateral
I created various print collaterals for their financial products and new year's envelopes, etc. and utilized these assets for various campaigns.
Lunar New Year Envelopes (Korean & Chinese)
Buckslip