Nature’s Taste US Marketing
Social | E-Commerce(Brand Registry, Product Listing, Content Development, Campaign Management, SEO, CS, etc.)
Nature’s Taste on Amazon
Nature’s Taste, a start-up cookware brand with its innovative vacuum-seal technology, entered the global market in November 2021. I helped them to open thier brand store on Amazon and carve out a niche with their signature product line: "Vacuum Cooking Pots" in the special stockpot category.
#1 Amazon Product Detail Page with Brand Content(A+ Page)
In order to raise the brand awareness of Nature's Taste and educate prospective customers how to use the original products, the detail page was clearly designed to improve better SEO with sufficient descriptions and various branded imageries.
Detail Page with Enhanced Brand Content(A+ Page)#2 Social Posts & Infographics
Some instructional visual contents such as social posts and infographics were created for customers new to this original product by helping them to figure out how to use it or what is better than other stockpots before/after their purchase.
Imageries for Social Posts and Infographics#3 Amazon Brand Store
Nature’s Taste Amazon Brand Store
As a brand manager of Nature’s Taste, I also played a role in opening the Amazon Brand Store that can effectively promote their products on the exclusive webpages and specifically describe what features are special.
Brand Store Webpage