Jinju National Museum


Architecture | Brand Identity
Entry of the International Design Competition for the New JINJU NATIONAL MUSEUM
Architecture Planning - Sungjoon Hong, Dooyoung Jung
Branding & Exhibition Planning - Jihoon Lee
(Updating)
진주국립박물관은 조선 후기 임진왜란의 기록과 지역의 고대 유물들을 전시하고 있으며, 진주성 내에 위치한 구관을 대체하여 202X년 신축 개관을 목표로 하고 있다. 나는 건축 디자이너들과 함께 설계 공모전에 참가하여 전시계획을 담당했고 이후 결과물을 가지고 박물관 브랜딩을 진행했다.


#1 Building Summary

Name: Jinju National Museum
Address: 245-224 Gangnam-dong, Jinju-si, Gyeongsangnam-do, South Korea
Purpose: Cultural Facility
Site Area: 20,000m²
Gross Floor Area: 15,730m²
Architectural Area: 9,975.70m²
Bldg. Coverage Ratio: 49.87%
Volume Ratio: 55.65%
Structure: SRC
Stories: B1, 3F
Highest Point: 24.80m
Number of Rooms: 30
Parking: 132 lots

Perspective View



#2 Brand Identity

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User Persona



#3 Architectural Planning

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Site Analysis



#4 Application

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Brand Concept
Brand Logo
Outdoor Sign
Reception Back Wall
Amentiy Kit
Hotel Website
Brand Icons
Floor Directory & Room Sign
Wayfinding Signage & Wall Graphic in the Office
Interior - Café