EGYPT Rebranding

Brand Identity
Academic Work

Inspired by geometric elements from iconic landmarks in a vast desert, the new Egypt brand system was created to represent its long history and immortal cultural heritage.

Inspired by the typographical elements of ancient Egyptian hieroglyphs engraved on the walls, I designed the new logo to establish their new national brand identity system and then created various branding collaterals within it.

Selected colors from the sunlight and natural environment are applied as brand color to various brand collaterals.

These abstract geometric symbols come from the sense of space in the historical architectures on the vast land and make the engraved/embossed patterns when aligned on a modular grid.