Creative Habitat

Architecture | Brand Identity
Entry of Design Competition

Creative Habitat is a boutique hotel located in Itaewon, the biggest multi-cultural community in Seoul, Korea. Targeting young freelancers who want to connect with other creatives and the residents, the hotel provides a co-working space where the guests can work together as well as compact single rooms with various amenities for a long-term stay.

#1 Building Summary

Type: Boutique Hotel
Location: 34-30, Itaewon, Yongsan, Seoul, Korea
Site Area: 1,050m²
Gross Area: 1,817m²
Bldg. Coverage Ratio: 82%
Floor Area Ratio: 229%
Structure: Reinforced Concrete
Exterior Finishing: Exposed Concrete, Curtain Wall, Marble, etc.
Number of Rooms: 30
Amenities: Café, Restaurant, Co-working Lounge, Underground Parking Garage, etc.

Perspective View

#2 User Persona & Brand Positioning

Creative Habitat is designed to meet the needs of young freelancers who have flexible life patterns through unique brand positioning as reasonable, minimal, and functional hotel.

User Persona

#3 Site Analysis

The site was chosen based upon the physical characteristics of Itaewon - its hilly topography, abundance of wall, and the clear border of residential and commercial programs.

Site Analysis

#4 Architectural Planning

Located on the border between the commercial and residential areas, this hotel was designed for local residents and new visitors to get together under one roof and enjoy various outdoor spaces.